'deal with all aspects of communication'
The South African Navy has a Public Relations mustering
which deals with all aspects of communication. Members will
be exposed to all facets of Public Relations, which includes
Media Liaison, Conducting Visits, Executing Displays at
Shows and Exhibitions, Basic Video and Editing, Basic
Photography and Writing of Articles for the Navy News
magazine and the SA Navy Intranet and Internet websites as
well as all aspects of Internal and External Communication.
To be considered for the Corporate Communication Branch
candidates must have a good command of the English language, be able
to write well, have initiative, be creative and enthusiastic, be
able to present a positive image of the South African Navy, at all
times, and have excellent people skills.
Those joining the Public Relations Department must complete a
Basic Principles of Public Relations Part 1 mustering course.
The course covers:
- Special Events Management for Exhibitions, Launches,
- Public Relations as a profession, including the ethics
- Requirements of a Public Relations person and
- The managing of campaigns and corporate social projects
- The layout, design and publication of newsletters, web
pages, annual reports, etc.
- Knowledge on Marketing
- For Media Liaison, the learner must be able to compile media
kits and write press releases
- Presentation skills and interpersonal communication.
Members will complete three assignments in order to complete
their Basic Principles of Public Relations Part 1 course.
On successful completion of the course members are awarded a
Certificate in Basic Principles of Public Relations, recognised by
SETA and internationally.
Members also complete the Public Relations Practitioners and the
Public Relations Management courses as they progress in the